Overhead Door dominates the garage door category as leader in all four measurements covered in the 2012 Builder Brand Use Study as related to Garage Doors.
2012 Builder Brand Use Quality Award Winner for:
- Garage Doors: #1 in Brand Familiarity
- Garage Doors: #1 in Brand Used in the Past 2 Years
- Garage Doors: #1 in Brand Used Most
- Garage Doors: #1 in Brand Quality
The Builder Brand Use Study: click on link to view study –http://www.builderonline.com/Images/Summary_15136_BD%20Brand%202012_tcm10-1207308.pdf
- Builder Magazine has done the Brand Use Study every year in its current format since 1995.
- Measures 83 different product categories (from Appliances to Windows).
- It is the deepest product research study that we know of and goes out to 10,800 builders with a 29% response rate.
- The results of the Brand Study will be announced Builder Magazine’s April Buyers Guide issue, the largest and oldest reference guide in the industry.